{
  "options": {
    "status": "audit_preview_options_ready_local_only",
    "auditSegments": [
      {
        "id": "hero",
        "label": "Hero promise",
        "weakPattern": "Generic headline, unclear value, or weak first-screen proof."
      },
      {
        "id": "trust",
        "label": "Trust and proof",
        "weakPattern": "Credentials, testimonials, outcomes, or case evidence are buried or missing."
      },
      {
        "id": "conversion",
        "label": "Conversion path",
        "weakPattern": "Primary action is vague, duplicated, or not connected to the client intent."
      },
      {
        "id": "mobile",
        "label": "Mobile confidence",
        "weakPattern": "Mobile journey feels compressed, slow, or hard to evaluate."
      },
      {
        "id": "authority",
        "label": "Authority content",
        "weakPattern": "Expertise is stated but not demonstrated with useful decision support."
      },
      {
        "id": "aftercare",
        "label": "Aftercare system",
        "weakPattern": "No visible care plan, onboarding path, revision boundary, or handoff expectation."
      }
    ],
    "sampleInputs": {
      "brandName": "Harbor Legal",
      "profession": "law_firm",
      "currentSiteSummary": "Generic hero, weak proof, thin service pages, unclear booking path.",
      "goal": "authority proof and qualified enquiries"
    },
    "manualInputOnly": true,
    "noScrapingPerformed": true,
    "noLiveActionsTaken": true,
    "blockedLiveActions": [
      "live website scraping",
      "external API call",
      "public publishing",
      "payment processing",
      "payment link creation",
      "message sending",
      "DNS mutation",
      "hosting purchase",
      "domain purchase",
      "account mutation",
      "provider mutation",
      "Vercel deployment",
      "Supabase mutation",
      "ad spend"
    ]
  },
  "audit": {
    "status": "before_after_audit_ready_local_only",
    "inputs": {
      "brandName": "Manual Audit Client",
      "profession": "local_service",
      "personality": "authority",
      "currentSiteSummary": "Manual notes were not supplied; use this as a neutral audit scaffold.",
      "goal": "authority proof and qualified enquiries",
      "painPoints": ""
    },
    "manualInputOnly": true,
    "noScrapingPerformed": true,
    "noLiveActionsTaken": true,
    "beforeSnapshot": {
      "summary": "Manual notes were not supplied; use this as a neutral audit scaffold.",
      "weakPatterns": [
        {
          "id": "hero",
          "label": "Hero promise",
          "pattern": "Generic headline, unclear value, or weak first-screen proof.",
          "severity": "high-leverage"
        },
        {
          "id": "trust",
          "label": "Trust and proof",
          "pattern": "Credentials, testimonials, outcomes, or case evidence are buried or missing.",
          "severity": "high-leverage"
        },
        {
          "id": "conversion",
          "label": "Conversion path",
          "pattern": "Primary action is vague, duplicated, or not connected to the client intent.",
          "severity": "high-leverage"
        },
        {
          "id": "mobile",
          "label": "Mobile confidence",
          "pattern": "Mobile journey feels compressed, slow, or hard to evaluate.",
          "severity": "supporting"
        },
        {
          "id": "authority",
          "label": "Authority content",
          "pattern": "Expertise is stated but not demonstrated with useful decision support.",
          "severity": "supporting"
        },
        {
          "id": "aftercare",
          "label": "Aftercare system",
          "pattern": "No visible care plan, onboarding path, revision boundary, or handoff expectation.",
          "severity": "supporting"
        }
      ]
    },
    "afterDirection": {
      "transformationThesis": "Manual Audit Client should feel more specific, premium, proof-led, and easier to enquire with before any live build decision.",
      "transformations": [
        {
          "id": "hero",
          "label": "Hero promise",
          "before": "Generic headline, unclear value, or weak first-screen proof.",
          "after": "Rewrite the first screen around Manual Audit Client's strongest buyer decision: the problem solved, the proof, and the safest next step.",
          "claimSafeReason": "Directional improvement only; requires human review and no outcome guarantee."
        },
        {
          "id": "trust",
          "label": "Trust and proof",
          "before": "Credentials, testimonials, outcomes, or case evidence are buried or missing.",
          "after": "Move credentials, proof, reviews, case evidence, and process reassurance into a visible trust ladder.",
          "claimSafeReason": "Directional improvement only; requires human review and no outcome guarantee."
        },
        {
          "id": "conversion",
          "label": "Conversion path",
          "before": "Primary action is vague, duplicated, or not connected to the client intent.",
          "after": "Create one primary enquiry path tied to authority proof and qualified enquiries, with a low-friction secondary route for cautious buyers.",
          "claimSafeReason": "Directional improvement only; requires human review and no outcome guarantee."
        },
        {
          "id": "mobile",
          "label": "Mobile confidence",
          "before": "Mobile journey feels compressed, slow, or hard to evaluate.",
          "after": "Simplify the mobile journey into short proof blocks, visible actions, and fast scanning.",
          "claimSafeReason": "Directional improvement only; requires human review and no outcome guarantee."
        },
        {
          "id": "authority",
          "label": "Authority content",
          "before": "Expertise is stated but not demonstrated with useful decision support.",
          "after": "Turn expertise into useful decision support: service explanations, FAQs, comparison framing, and proof-backed guidance.",
          "claimSafeReason": "Directional improvement only; requires human review and no outcome guarantee."
        },
        {
          "id": "aftercare",
          "label": "Aftercare system",
          "before": "No visible care plan, onboarding path, revision boundary, or handoff expectation.",
          "after": "Expose onboarding, approvals, revision boundaries, handoff assets, and care-plan options before the sale.",
          "claimSafeReason": "Directional improvement only; requires human review and no outcome guarantee."
        }
      ],
      "demoDirection": {
        "id": "counsel_authority_site",
        "title": "Counsel Authority Site",
        "niche": "legal"
      }
    },
    "commercialDirection": {
      "recommendedPackage": {
        "id": "signature_website",
        "name": "Atelier Signature Website",
        "scope": "Multi-section or multi-page authority website with stronger trust, copy, and conversion paths.",
        "exclusivityLevel": "Semi-Exclusive Direction",
        "includes": [
          "premium brand direction",
          "structured service pages",
          "authority proof system",
          "conversion-focused CTAs",
          "handoff vault starter"
        ]
      },
      "recommendedAddOns": [
        {
          "id": "seo_geo_authority_pack",
          "category": "seo_geo",
          "label": "SEO/GEO Authority Pack",
          "clientSafeStatus": "human-reviewed content and metadata add-on",
          "sourceSystems": [
            "Website SEO/GEO blueprint",
            "Proof Machine",
            "FAQ and entity plan"
          ],
          "deliverables": [
            "local keyphrase map",
            "metadata draft",
            "schema plan",
            "AI-search readiness notes"
          ],
          "scopeBoundary": [
            "no ranking guarantee",
            "no scraping",
            "regulated claims require client review"
          ],
          "bestFor": [
            "clinic",
            "legal",
            "local_service",
            "ai_saas"
          ],
          "tariffMatches": [
            "Authority Profile Pro",
            "Geolocation / Local SEO"
          ],
          "activationGate": {
            "explicitApprovalRequired": true,
            "paymentLinkCreated": false,
            "paymentProcessed": false,
            "liveProviderMutation": false,
            "publicLaunchAction": false,
            "messageSent": false
          }
        },
        {
          "id": "client_portal_preview_pack",
          "category": "portal",
          "label": "Client Portal Preview Pack",
          "clientSafeStatus": "local portal route and handoff design only",
          "sourceSystems": [
            "Handoff Vault",
            "Continuity Shield",
            "App-ready PWA route"
          ],
          "deliverables": [
            "portal screen map",
            "asset checklist",
            "approval states",
            "handoff vault preview"
          ],
          "scopeBoundary": [
            "no account creation",
            "no client data import",
            "durable storage required before live use"
          ],
          "bestFor": [
            "consultant",
            "clinic",
            "legal",
            "professionos"
          ],
          "tariffMatches": [
            "PWA Upgrade",
            "Client Portal",
            "Handoff Vault Pro"
          ],
          "activationGate": {
            "explicitApprovalRequired": true,
            "paymentLinkCreated": false,
            "paymentProcessed": false,
            "liveProviderMutation": false,
            "publicLaunchAction": false,
            "messageSent": false
          }
        },
        {
          "id": "atelier_care_continuity",
          "category": "care",
          "label": "Atelier Care / Continuity Shield",
          "clientSafeStatus": "retainer proposal draft; no recurring billing activation",
          "sourceSystems": [
            "Continuity Shield",
            "Renewal Protection",
            "Launch Warranty"
          ],
          "deliverables": [
            "care plan options",
            "renewal checklist",
            "support path",
            "handoff closure receipt"
          ],
          "scopeBoundary": [
            "no recurring charge",
            "no unlimited support promise",
            "support classes stay explicit"
          ],
          "bestFor": [
            "clinic",
            "legal",
            "local_service",
            "professionos"
          ],
          "tariffMatches": [
            "Handoff Vault Pro"
          ],
          "activationGate": {
            "explicitApprovalRequired": true,
            "paymentLinkCreated": false,
            "paymentProcessed": false,
            "liveProviderMutation": false,
            "publicLaunchAction": false,
            "messageSent": false
          }
        },
        {
          "id": "proof_authority_layer",
          "category": "proof",
          "label": "Proof / Authority Layer",
          "clientSafeStatus": "client-approved proof placeholders and trust structure",
          "sourceSystems": [
            "Proof Ripple Panel",
            "Authority Profile Pro",
            "Proof Machine"
          ],
          "deliverables": [
            "credential cards",
            "testimonial placeholders",
            "case-study structure",
            "regulated caution"
          ],
          "scopeBoundary": [
            "no invented testimonials",
            "no guaranteed outcomes",
            "regulated proof requires review"
          ],
          "bestFor": [
            "clinic",
            "legal",
            "consultant",
            "ai_saas"
          ],
          "tariffMatches": [
            "Authority Profile Pro"
          ],
          "activationGate": {
            "explicitApprovalRequired": true,
            "paymentLinkCreated": false,
            "paymentProcessed": false,
            "liveProviderMutation": false,
            "publicLaunchAction": false,
            "messageSent": false
          }
        }
      ],
      "canWaitAddOns": [
        {
          "id": "signature_motion_pack",
          "category": "motion",
          "label": "Signature Motion Pack",
          "clientSafeStatus": "scope-priced after visual direction approval",
          "sourceSystems": [
            "Living Signature Hero",
            "Ambient Tone Field",
            "Atelier World Scene"
          ],
          "deliverables": [
            "motion direction sheet",
            "CSS-first animation tokens",
            "reduced-motion state"
          ],
          "scopeBoundary": [
            "no WebGL promise unless scoped",
            "no autoplay audio",
            "motion remains readable when disabled"
          ],
          "bestFor": [
            "creator",
            "hospitality",
            "ai_saas",
            "premium local service"
          ],
          "tariffMatches": [],
          "activationGate": {
            "explicitApprovalRequired": true,
            "paymentLinkCreated": false,
            "paymentProcessed": false,
            "liveProviderMutation": false,
            "publicLaunchAction": false,
            "messageSent": false
          }
        },
        {
          "id": "booking_enquiry_path",
          "category": "booking",
          "label": "Booking / Enquiry Path",
          "clientSafeStatus": "manual booking plan or approved provider integration later",
          "sourceSystems": [
            "Booking Lite",
            "Premium CTA Compass",
            "Launch Kit"
          ],
          "deliverables": [
            "booking CTA map",
            "enquiry form copy",
            "provider decision notes",
            "approval gate"
          ],
          "scopeBoundary": [
            "no provider account mutation",
            "no calendar connection",
            "no paid booking activation"
          ],
          "bestFor": [
            "clinic",
            "hospitality",
            "beauty_wellness",
            "local_service"
          ],
          "tariffMatches": [
            "Booking Lite",
            "Booking Pro"
          ],
          "activationGate": {
            "explicitApprovalRequired": true,
            "paymentLinkCreated": false,
            "paymentProcessed": false,
            "liveProviderMutation": false,
            "publicLaunchAction": false,
            "messageSent": false
          }
        },
        {
          "id": "sonic_brand_cue",
          "category": "sonic",
          "label": "Click-only Sonic Brand Cue",
          "clientSafeStatus": "optional concept; licensing and client approval required",
          "sourceSystems": [
            "Signature Experience",
            "Ambient Tone Field"
          ],
          "deliverables": [
            "sonic mood note",
            "click-only UI control",
            "mute/stop rule",
            "licensing checklist"
          ],
          "scopeBoundary": [
            "no autoplay",
            "no music purchase",
            "no background loops",
            "no unlicensed asset use"
          ],
          "bestFor": [
            "creator",
            "hospitality",
            "premium brand"
          ],
          "tariffMatches": [],
          "activationGate": {
            "explicitApprovalRequired": true,
            "paymentLinkCreated": false,
            "paymentProcessed": false,
            "liveProviderMutation": false,
            "publicLaunchAction": false,
            "messageSent": false
          }
        }
      ]
    },
    "claimSafeLanguage": {
      "avoid": [
        "guaranteed rankings",
        "guaranteed revenue",
        "guaranteed clients",
        "unlimited revisions",
        "unlimited refunds",
        "legal, medical, financial, or compliance advice without review"
      ],
      "approvedPositioning": [
        "Designed to improve clarity before a human sales conversation.",
        "May support trust by making proof and next steps easier to evaluate.",
        "Supports a more premium perception without promising search position or revenue.",
        "Prepared for human scope review before quote, payment, provider setup, or public launch."
      ]
    },
    "nextHumanStep": "Review this audit manually, confirm factual claims, then decide scope before quote, payment, provider setup, or public launch.",
    "activationGate": {
      "explicitApprovalRequired": true,
      "externalSiteFetched": false,
      "scrapingPerformed": false,
      "paymentLinkCreated": false,
      "paymentProcessed": false,
      "publicLaunchAction": false,
      "providerMutation": false,
      "messageSent": false,
      "externalCallMade": false
    },
    "blockedLiveActions": [
      "live website scraping",
      "external API call",
      "public publishing",
      "payment processing",
      "payment link creation",
      "message sending",
      "DNS mutation",
      "hosting purchase",
      "domain purchase",
      "account mutation",
      "provider mutation",
      "Vercel deployment",
      "Supabase mutation",
      "ad spend"
    ]
  }
}